When looking for a leading French tech YouTuber, people often expect to find a creator locked away in a Parisian or Californian studio. Yet, the magic happens under the sun of the French Riviera. At 28 years old, Arthur Benchetrit, better known on the internet by his pseudonym ArtBen, has established himself as one of the most followed and respected tech influencers of his generation. Proudly from Cannes, he proves every day that cutting-edge innovation has a rightful place on the French Riviera.
The Riviera paradox : the lifestyle choice of a French tech YouTuber
While the French digital ecosystem is historically centralized in the capital, Arthur Benchetrit made a radical yet obvious choice for himself. Indeed, after growing up in Cannes from middle school through high school, and then moving to Paris to study law at the faculty of law, the call of the South was the strongest.
« I love Cannes Cannes For its living environment, between the sun and the beach, but it is also a strategic choice for my videos,» explains the creator. This is where one of the visual strengths of ArtBen's YouTube channel lies: the light. Outdoor shots, bathed in the Riviera's very particular luminosity, give his productions a high-end aesthetic that instantly sets him apart from his peers. This perfect blend of the Riviera lifestyle and cutting-edge hardware has become his signature.
A tech "guardian angel," driven by passion
What sets this French tech YouTuber apart from the rest of the internet? Pure passion. Whether it's the latest high-end smartphones, ultra-powerful computers, the evolution of artificial intelligence, or the imminent arrival of robotics in our living rooms, Arthur Benchetrit always maintains a sense of wonder.
He recently had the opportunity to test fully autonomous cars in the United States, an experience he describes as "crazy" and that aligns with his long-standing passion for electric vehicles and automotive innovation.
But beyond the raw performance of the products, it is his pedagogy that appeals to hundreds of thousands of subscribers. His goal? To make the impossible accessible. "I love explaining complex things as if it were easy," he confides. More than just a tech influencer, ArtBen positions himself as a digital guardian angel, whose mission is to empower the general public and give them the keys to master new technologies, from the most basic to the most advanced (like the ultra-secure home automation he loves).
From the Croisette to Las Vegas: this French tech YouTuber playing in the big leagues
To cement his status as a key figure in French tech, Arthur Benchetrit doesn't just settle for testing products in his Cannes studio. He is on every front of global innovation. Every year in January, he flies to the prestigious CES (Consumer Electronics Show) in Las Vegas, before covering IFA in September.
His status as an expert now opens doors reserved for a privileged few: exclusive access to product presentations even before their global release, and top-tier meetings. His journey is also punctuated by exceptional anecdotes that testify to his stature. Notably, he had the privilege of facing chess legend Garry Kasparov at the VivaTech trade show, and meeting Sergey Brin, the co-founder of Google, right in the middle of the 2021 Cannes Film Festival during the screening of Sean Penn's film Flag Day. These rare moments confirm his rightful place in the industry.
Innovation as a driving force
When asked to summarize his vision in a single word, the creator snaps back without hesitation: Future.
For Arthur Benchetrit, technology isn't just about processors or gadgets; it's a window to a better world. "Thinking about the future keeps you from ever getting bored in daily life. You always hope for a better world. Sometimes with challenges, of course, but a world that never stops innovating for the good of all."
By combining the elegance of the French Riviera with the high standards of new technology, ArtBen has succeeded in his bet: becoming an essential tech reference in France, while keeping his feet firmly planted in the Cannes sand.
To discover his latest videos, tips, and analyses, find Arthur Benchetrit on ArtBen's YouTube channel.
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