La Réserve Beach in Saint-Tropez has partnered with the Italian luxury fashion brand Loro Piana to offer an exclusive experience for discerning vacationers this summer 2023. This unique collaboration brings Italian elegance to the famous beach club, with a custom collection of Loro Piana pieces available at the beach boutique. In addition, Loro Piana has added its distinctive touch by customizing the lounge chairs, umbrellas, and cushions to create a luxurious and refined atmosphere.

A blend of French and Italian styles:
La Réserve à la Plage has long been known for its chic atmosphere and select clientele. By partnering with Loro Piana, an Italian luxury fashion brand renowned for its high-quality fabrics and exceptional craftsmanship, the beach club further solidifies its exclusive status.

Loro Piana’s new “Resort 2023” collection features unique pieces designed exclusively for La Réserve à la Plage. The brand’s signature patterns and colors have been carefully incorporated into the clothing and accessories, creating a perfect fusion of Italian elegance and the sophisticated atmosphere of Saint-Tropez. Vacationers will have the opportunity to purchase these exclusive pieces directly at the beach boutique, allowing them to adorn themselves with Loro Piana’s excellence while enjoying the pleasures of the beach.

A luxurious, custom-designed atmosphere:
In addition to its collection of clothing and accessories, Loro Piana has left its mark on the beach’s design. The lounge chairs, umbrellas, and cushions have been customized with the Italian brand’s iconic fabrics and patterns. Vacationers will be able to relax and enjoy the sun in a luxurious and harmonious setting, where every detail has been carefully designed to create a unique experience.


The collaboration between La Réserve à la Plage and Loro Piana represents a perfect fusion of French and Italian style, creating an unforgettable experience for even the most discerning visitors. This partnership between Loro Piana’s elegance and the charm of Saint-Tropez underscores La Réserve à la Plage’s commitment to offering an exclusive and refined beach experience.

La Réserve at Saint-Tropez Beach has partnered with the Italian luxury fashion brand Loro Piana to offer vacationers a unique experience that combines Italian elegance with the charm of the famous French beach. Loro Piana’s new “Resort 2023” collection, available at the beach boutique, features custom pieces in the brand’s signature patterns and colors. In addition, the lounge chairs, umbrellas, and cushions have been specially designed to reflect Loro Piana’s distinctive style, creating a luxurious and refined atmosphere on the beach.

This collaboration between La Réserve à la Plage and Loro Piana represents a perfect fusion of French and Italian style, offering even the most discerning visitors an unforgettable experience. By combining Loro Piana’s excellence with the sophisticated atmosphere of Saint-Tropez, La Réserve à la Plage continues to establish itself as an exclusive destination for lovers of luxury and fashion.
Whether it’s to lounge on the custom-designed beach chairs, stroll along the beach wearing one-of-a-kind pieces from the Resort 2023 collection, or simply enjoy the elegant and relaxed atmosphere of the beach, vacationers will have the opportunity to enjoy a luxury experience at La Réserve à la Plage thanks to this collaboration with Loro Piana.

In short, this partnership between La Réserve beach and the Italian luxury fashion brand Loro Piana adds an extra touch of elegance to this already popular spot in Saint-Tropez, offering visitors a refined and memorable experience in the heart of the French Riviera.
Where is Loro Piana Beach in Saint-Tropez?
- Epi-Pampelonne Road
83350 Ramatuelle - T +33 4 94 96 39 88
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